Former Buffalo Bill Andre Reed Unveils New Business Venture

Contact: Greg Tolver
(858) 829-1854
gtolver@pmmgllc.com


Buffalo Bills legend and Future Hall of Fame Receiver, Andre Reed, has launched a new
business aimed at raising money for the youth of his hometown, The Lehigh Valley.
For 15 seasons, he was known for being an all purpose Over the Middle receiver. Now, he
has taken this reputation off the field and into the marketplace creating a signature all
purpose sauce for sauce lovers everywhere.

Andre is pleased to announce and introduce Over the Middle, his very own signature all
purpose sauce, at a launch party Thursday, December 9, 2010, at Melt Restaurant in
Allentown, PA beginning at 6:00 PM. The event will feature a three course protein meal as well
as entertainment. Andre and his Over the Middle team will be present along with Primo
Produce and The Second Mile, his partners on this venture into the sauce category business.
Over the Middle is a signature all purpose sauce that comes in a 12.7oz bottle. Starting in
mid-December, fans can purchase a bottle of Andre’s signature sauce at Lehigh Valley-area
retailers. Retail grocers such as Weis Markets, Wegmans, Giant Food stores and Redners Rite
Aid have all shown interest in carrying Over the Middle on the shelves. Foodservice
customers, such as restaurants, caterers and institutional accounts can purchase
Over the Middle all purpose sauce delivered direct with their regular order from U.S.
Foodservice. Fifty cents from every bottle sold will benefit The Second Mile, a non-profit
organization dedicated to children who need additional support and who benefit from positive
role models.

In addition to retail purchase from stores, Over the Middle can also be found on the
company’s website www.andrereedotm.com. Purchases made on the company’s website will
also include a special opportunity for football fans to enter to win a chance to golf with Andre
Reed at his 2nd Annual Celebrity Golf Classic in Allentown, PA July 10th, 2011.

“My father, who passed away fifteen years ago, told me, ‘Son, if you have a chance to make a
difference, if you can have a voice, then you’ve got to take advantage of that and make a
difference,’” said Reed founder and owner of OTM. “My passion for giving back combined with
my father’s vision inspired the creation of OTM. I’m excited about entering the marketplace
and the opportunity to make a difference in the lives of the youth of The Lehigh Valley.”

A limited number of tickets to the launch party will be available for $69. For tickets to the
event, please contact Sarah Petryk at (610) 798-9000 or email spetryk@meltgrill.com.
The Second Mile, founded in 1977 in State College, Pennsylvania, is a statewide, non-profit
organization for children who need additional support and who would benefit from positive
role models. The Second Mile plans, organizes, and offers activities and programs
for children - and adults who work with them - to promote self-confidence as well
as physical, academic, and personal success. www.thesecondmile.org

For more information please call (858) 829-1854 or go to www.andrereedotm.com.